Is your unoptimized website bleeding money due to a slow average page load time?
Just a one second delay in page response can result in a 7% reduction in conversions, and 40% of users abandon shopping carts that takes more than 3 seconds to load, according to KissMetrics. With more users making purchase decisions on mobile devices each year, page load optimization won’t patiently wait on your back burner any longer without affecting your bottom line.
Fortunately, there are several effective tactics to speed up your website without even touching your main website code. Even if you have little experience with .htaccess or server modification, this detailed guide will give you the tools and knowledge to take a bite out of your page load.
What is .htaccess?
Glad you asked. An .htaccess file allows you to modify Apache web server configuration settings without modifying the main configuration file – in other words, you can customize the way the server behaves while keeping the core settings intact, much like using a child theme in WordPress. Most webhosts allow clients to use .htaccess files, but if you’re not sure, check with your host.
How Do You Use .htaccess?
Simply open any text editor and create a new file called .htaccess. Could it really be that simple? Well, yes and no. Most likely, your computer will perceive the .htaccess file as an operating-system file and hide it from view. To see the file, you’ll need to follow a guide like this one from SitePoint to show hidden files. Once you have that taken care of, you’re ready to move on!
Pages: 1 2